BIKE SHOP OF THE MONTH
Bianchi UK's latest 'bike shop of the month' winner is the impressive - Primera Sports 🙌
Based on the South Coast, Primera Sports is a leading specialist UK cycle shop catering for all disciplines of cycling and their shop is always full of bikes, equipment and clothing by Bianchi.
Primera is a store with its feet firmly on the ground and understands the passion cyclists feel for their bikes. They are very proud of their knowledgeable and friendly staff and the priority is always to give the best customer service possible.
Primera is owned and run by Bill Temple. Bill started racing in 1974 and has been involved in the sport ever since his schoolboy racing days.